Compare
How Freeheld compares, honestly
Every big reservation platform belongs to a company that makes money from your diners: Booking Holdings owns OpenTable, American Express owns Resy and Tock, DoorDash owns SevenRooms. They are good products. Here is what each costs, and where each is genuinely stronger than us.
vs OpenTable
Monthly fee plus up to $1.50 per network cover, including bookings from Google. The biggest diner network.
Read the comparisonvs Resy
No cover fees, but $289 to $459 a month, forever. An audience among Amex members.
Read the comparisonvs Tock
Built for prepaid experiences and ticketed dinners. Folding into Resy in 2026.
Read the comparisonvs Yelp Guest Manager
The cheapest of the big names, with a 500-cover cap on Basic.
Read the comparisonAt a glance
Published plan prices, checked October 2026, at 400 billed covers a month where a platform charges per cover.
| Platform | Monthly | Per cover | Year one | Owned by |
|---|---|---|---|---|
| OpenTable Core | $299 | $1.00 network, including Google | $8,388 | Booking Holdings |
| Resy Platform | $289 | None | $3,468 | American Express |
| Tock | $289 | None; 2 to 3% of prepayments | $3,468 plus fees | American Express |
| Yelp Guest Manager Basic | $159 | None (500-cover cap) | $1,908 | Yelp |
| Freeheld | $0 | None | $1,000 once | Its member restaurants (co-op forming) |
When Freeheld is the wrong choice
If a big share of your tables come from people browsing a marketplace app, or you sell prepaid tasting menus and tickets, or you need one dashboard across many locations, an incumbent may serve you better today. Freeheld is for independent restaurants whose guests already find them on Google, Instagram, their own site and by word of mouth, and who are tired of paying a toll or rent on those guests.